OCTAZA MARKETING
Marie-Elyse Forget, M.Sc., FCX-I
Author, Speaker and Certified Trainer
Octaza Marketing
Marie-Elyse Forget, M.Sc. FCX-I
Author, Speaker and Certified Trainer
Our goal is to revolutionize marketing practices, shaping a world where authenticity, empathy and social responsibility form the foundation of all professional and commercial interactions.
Values
Authenticity
At Octaza, authenticity is the key to excelling within our comfort zone. We believe in the beauty of authenticity, which is found in accepting imperfections and revealing the richness of each individual. By valuing authenticity, Octaza encourages everyone to embrace their uniqueness, emphasizing that true strength comes from being authentic rather than presenting an altered version of oneself.
Empathy
Empathy is the cornerstone of Octaza Marketing, going beyond mere customer focus. In sales, pitches, and marketing strategies, we are dedicated to gaining a deep understanding of our clients' needs, fostering authentic relationships and tailored solutions. At Octaza, empathy is more than a skill; it is our approach to exceeding expectations and cultivating successful collaborations.
Social Responsibility
We are revolutionizing the practice of marketing. Recognizing past abuses, we affirm that the problem lies not with marketing itself, but with how it is applied. We prioritize responsible methods in both our professional interactions and the teachings of our training sessions, aiming to shape a world where marketing positively impacts at all levels.
About
Marie-Elyse Forget, M.Sc.
Author, Speaker and Certified Trainer
Marie-Élyse Forget embodies a unique training approach, where each participant not only gains enriched knowledge but also leaves infused with motivation and a sense of empowerment to accomplish the impossible. Passionate about equity, diversity, and inclusion, she integrates these fundamental principles into every service offered.
As an instructor at three major universities in Montreal, Marie-Elyse was honoured with the Excellence in Teaching Award from HEC Montréal in 2022. She was also recognized by students at McGill University in 2023 for her Equity, Diversity, and Inclusion (EDI) practices in pedagogy. Additionally, she is the author of the book "The Persona-Archetype in Marketing," sharing her expertise through writings that guide and inspire.
Explore her services for a transformative experience for your teams, where motivation and the ability to achieve the impossible become tangible realities.
Our Story
On March 13, 2020, as Quebec entered lockdown due to the global COVID-19 pandemic, Octaza Marketing was born out of a bold combination of decision and misfortune. This day marked the beginning of a journey for the founder, who faced an empty schedule, lack of income, and responsibilities towards her two young loved and worst "work from home colleagues", Élisia, aged three, and Léopold, aged one. While her partner dedicated himself to "essential services" all week, she spent every weekend developing training content, refining her consulting methods, and actively participating in networking. Her birthday became a turning point, marked by the signing of her first contract.
Since then, Octaza Marketing has continuously attracted new clients. In 2024, the founder celebrates the launch of her first book, symbolizing a significant milestone in Octaza Marketing's journey.
Where does the name Octaza Marketing come from?
The choice of the name "Octaza" for our company was inspired by the octopus, a fascinating creature whose characteristics are often mysterious. Like the chameleon, the octopus can change color to adapt to its environment. In addition to this remarkable adaptability, it is known for rapid evolution and exceptional intelligence. Its boundless energy is evident in its agile and graceful movements, reflecting its hyperactivity.
Octaza Marketing derives its name from these distinctive traits, symbolizing our agility, strategic intelligence, and dynamism in the world of marketing.