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Aug 211 min read

Marie-Elyse Forget earns the Certified Sales Leader certification from the Canadian Professional Sales Association

I’m excited to announce that I have earned the Certified Sales Leader (CSL) certification from the Canadian Professional Sales Association.

Jul 222 min read

In-Store Customer Experience: An Essential Component of Omnichannel Strategy in 2024

L'omnicanal en 2024 : ne négligez pas l'expérience en magasin au profit du e-commerce. Découvrez pourquoi il est crucial de bien équilibrer

May 302 min read

How Many Personas Should I Create?

One of the first questions businesses face when starting to create personas is: how many do we need? This question is crucial because it...

Nov 6, 20232 min read

Big Vape: When a Company Loses its Marketing Mojo

I often find unexpected marketing inspiration while enjoying a Netflix evening, once my kids are snugly in bed. In fact, I highly...

Aug 31, 20232 min read

The Art of Omnichannel: My Exceptional Experience at Victoria's Secret

It's been a while since I wanted to share this exceptional experience with you. Recently, I visited Victoria's Secret for a shopping...

Mar 8, 20231 min read

You speak de henglish?

I attended anglophone schools almost my entire life. Elementary school, high school and CEGEP. In fact, university was the only...

Aug 8, 20223 min read

Could marketing have saved Woodstock 99'?

Let’s talk about Trainwreck Woodstock 99’ from a marketing point of view… Have you seen it? It is definitely a "must see" for everyone....

Sep 17, 20211 min read

New ! Using and Creating The Persona Training

This training is eligible in regards to the 1% law. The persona ... The method we often hear about. One that looks so simple, but deep...

Sep 10, 20212 min read

Creativity... Is it Talent, Magic or a Skill ?

Last week during my Customer Experience Innovation webinar, I was introduced as being extremely creative… And that surprised me! Here's...

Sep 10, 20211 min read

CX Training and Certification in Progress !

I am very excited to be starting my CX Certification, Mastering Customer Experience on Monday with Forrester ! This certification...

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