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Formations en marketing: Projets
Création de contenu et de publications 101
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MARKETING TRAINING

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INNOVATION TO BECOME A REFERENCE IN CUSTOMER EXPERIENCE (CX) - TEAM BRAINSTORMING ACTIVITY

This lively "brainstorming" activity aims to bring out innovative ideas that are new , appropriate that will allow you to differentiate yourself and optimize your marketing performance . Ideas are hiding inside you, let us help you bring them out!

We use recognized CX frameworks to facilitate your team's discussions. We suggest doing this activity outside of your office,  at a location that will take your team out of their comfort zone.

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KNOW WHAT TO SAY AND WHAT TO DO TO OPTIMIZE YOUR MARKETING PERFORMANCE - CREATING AND USING PERSONA 

​ Admit it... You would like to be able to get into the minds of your customers so that you know what to say and what to do to optimize the relationship with them and therefore optimize your marketing performance. It is possible, thanks to the persona! But be careful, using the wrong technique, your persona could mislead you.

  • Why create and use personas?

  • What are the pitfalls to avoid when creating and using personas?

  • What is the difference between information coming from data and information coming from intuition? Can I use both? Under what circumstances should they be used?

  • How do I create my persona(s)?

Persona creation is a very popular method in many fields, including information technology (IT), marketing, communications, human resources and more! On the other hand, very few people know how to create good personas and how to make good use of them. This training aims to make the use of the method "safe" and optimal.

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END MARKETING TACTICS THAT DON'T WORK - CREATE YOUR COMPASS OF RELEVANCE

Do you want to maximize your return on investment , improve teamwork and maximize consistency for maximum impact ?

Rediscover the main pillars of marketing thanks to the creation of a "relevance compass", which will then serve as a guide to enable you to make marketing decisions that will have an impact.

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DEVELOPING YOUR BRAND AS A PERSONAL CARE PROFESSIONAL

Hairdressers, physiotherapists, massage therapists, personal trainers, beauticians ... The "product" you are selling is largely yourself. The customer not only buys your service, but they also buy you!
This training will help you understand the importance of developing and promoting your unique brand identity and includes the following concepts:
What is marketing? Should I be afraid of it?
Why do I need to know how to promote myself?
How to create and make a difference on social media.
The influencers.
Strategic partnerships.
Recruitment and retention of new customers.

Let's work together!

438 388-0155

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