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Customer Experience and Customer Service: Do You Know the Difference?
Over the past few years, we’ve stopped talking only about customer service. Now, it’s all about the customer experience.
Ugh… another trendy buzzword? Just a fancier way to say the same thing?
Not quite. While the two are closely connected, they’re not the same. And if you’re thinking about training your team or improving how customers interact with your business, it’s important to understand the difference.

Marie-Elyse Forget
Apr 143 min read


Could marketing have saved Woodstock 99'?
Let’s talk about Trainwreck Woodstock 99’ from a marketing point of view… Have you seen it? It is definitely a "must see" for everyone....

Marie-Elyse Forget
Aug 8, 20223 min read


New ! Using and Creating The Persona Training
This training is eligible in regards to the 1% law. The persona ... The method we often hear about. One that looks so simple, but deep...

Marie-Elyse Forget
Sep 17, 20211 min read


Creativity... Is it Talent, Magic or a Skill ?
Last week during my Customer Experience Innovation webinar, I was introduced as being extremely creative… And that surprised me! Here's...

Marie-Elyse Forget
Sep 10, 20212 min read


CX Training and Certification in Progress !
I am very excited to be starting my CX Certification, Mastering Customer Experience on Monday with Forrester ! This certification...

Marie-Elyse Forget
Sep 10, 20211 min read
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