OCTAZA MARKETING
Marie-Elyse Forget, M.Sc., FCX-I
Author, Speaker and Certified Trainer
Marie-Elyse Forget, M.Sc.
Founder, Certified Trainer and Consultant
Always generous with the energy she transmits, she aims to make her training and advice always actionable.
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Marie-Elyse Forget is also a lecturer at HEC Montreal, McGill University and the John Molson School of Business, a mother, passionate about Brazilian martial arts and dance as well as the richness brought by cultural diversity. She strongly believes that removing boundaries and misconceptions in general always leads to something much better!
Marie-Elyse is the recipient of the Excellence in Pedagogy Award from HEC Montreal in 2022 and was nominated by her students for the Equity, Diversity and Inclusion in Teaching Award from McGill University (Desautels Faculty of Management) in 2023. She has more than 11 years of experience in marketing, business development and customer experience in renowned companies such as L'Oréal Canada, HEC Montréal and Intact Assurance.
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CERTIFIED TRAINER
"LEADERS OF LEARNING" CERTIFICATE
CERTIFIED IN
CUSTOMER EXPERIENCE
LECTURER
EXPERIENCE
2020-PRESENT
HEC MONTREAL
2021-PRESENT
MCGILL UNIVERSITY
2013-2020
INTACT INSURANCE
2012-2013
L'ORÉAL CANADA
2010-2012
CONEPT ART OF LIVING AVEDA MONTREAL LIFESTYLE
CHARGED OF COURSES
Excellent results in teaching evaluations, first position in the A2C marketing succession. INDV25007 Project Course – Marketing Succession (BAA, H2021) and MARK10100 Introduction to Marketing (BAA, A2020, H2021, A2021)
CHARGED OF COURSES
MGCR352 Principles of Marketing, MARK657 Customer Insights (Consumer Behaviour), MBA. Lesson preparation only
PRODUCT MANAGER - CORPORATE INSURANCE
Implementation and coordination of a competition for commercial insurance brokers, coordination of the redesign of transfer documents in commercial insurance considering the involvement of different departments, organization of discussion groups in order to establish the key elements during new product launches, etc.
BUSINESS DEVELOPMENT ACCOUNT DIRECTOR
Managing the growth, profitability and relationships of a territory of approximately 70 distributors. Training for distributors in order to achieve the optimal sales culture and know how to optimize the sale of Intact Insurance products.
PROJECT MANAGER - PROFESSIONAL PRODUCTS DISTRIBUTION DIVISION
Manage and administer various projects including: Loyalty club, social networks (presence at the World Master Card Fashion Week in Toronto, increase of the Facebook fan base from 5,000 to 23,000 in 6 months), magazine display design, website web (redken.ca), creation of monthly sales tools (sales flyer and electronic newsletter).
HAIR SCHOOL COORDINATOR
Design and execution of marketing training for hairdressers (recruitment of new clientele, retention and sale of products). Management of sponsorships and events. Development of student clientele.
Peninha Melo
Brazilian martial arts master
Partner of Octaza Marketing
Founder and President of Equipe Capoeira Brasileira
Born in the Brazilian Amazon, Mestre Peninha is an accomplished martial artist and musician with over 30 years of experience in Brazil and across North America. In 2009, Peninha inaugurated the first Brazilian cultural and martial arts center in Montreal. The center offers people the opportunity to learn more about the different methods of self-defense and other fascinating aspects of the cultural and folkloric riches of his country of origin.
