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Marketing Trends: Opportunities and New Directions

Explore the emerging marketing trends of the year to discover new opportunities, understand and implement the latest strategies, technologies, and approaches, and gain a comprehensive overview of possible trends.

Your Course

This training is designed to introduce the latest marketing and consumer trends of the current year. It aims to keep you up-to-date and stimulate your thinking about the impact of these trends on your business.

How do these trends affect you personally or professionally?

How can you leverage these new trends to enhance your marketing strategies and better meet consumer expectations?

Who is it for?

This training is designed for marketing professionals, communication specialists, and strategic planners.

What you will accomplish

-Explore emerging consumer and marketing trends.
-Gain insights into the impact of these trends on your business.
-Discover strategies to capitalize on the latest trends.

Course Content

The 7 Major Trends of the Year: Explore the seven key marketing trends of the year. Gain insights into how these trends are shaping the current marketing landscape and explore the opportunities they present for your business strategy.

Workshop: Adapting to Trends: Engage in an interactive workshop designed to help you adapt your marketing strategies to emerging trends. Through practical exercises and real-life case studies, you'll develop the skills needed to effectively incorporate these new trends into your marketing campaigns and initiatives.

What Changes, What Remains Unchanged: While the marketing landscape evolves rapidly, certain fundamentals endure. Gain an understanding of long-term dynamics and identify the enduring principles of marketing that continue to play a pivotal role. This knowledge will empower you to navigate confidently between innovation and tradition.

Your instructor

Marie-Elyse Forget, experte en pédagogie et figure influente dans le développement des affaires, offre des formations interactives et dynamiques qui stimulent l'apprentissage. Son approche méticuleuse dans le marketing stratégique et les relations d'affaires garantit la satisfaction et la fidélité des clients. Avec des collaborations prestigieuses, notamment avec HEC Montréal, l'Université McGill et d'autres organisations renommées, Marie-Elyse apporte une expertise éprouvée pour inspirer la croissance et le succès de votre entreprise.

“Marie-Elyse makes you discover an up-to-date trend in marketing strategy and is a great source of inspiration. She is very enthusiastic and has in store many astute ways and ideas to highlight your potential.
It was definitely a great experience working with her and her team of specialists.
Without a doubt, your next stop if you wish to refurbish your marketing tools.”

Bernard Goyette, VP Comptes Prioritaires, Intelcan

Gain a comprehensive understanding of potential opportunities available right now!

Our custom training sessions are delivered via webinar, at your business, or at our offices at 1200 Saint-Martin West, Laval.

The training is available in conference format, half-day, or full-day sessions. Interactive case exercises, group discussions, and practical exercises for immediate application are included.

Choose Octaza Marketing for training that inspires action.

These training sessions may be eligible for Emploi Québec subsidies. Our instructor is certified by the Commission des partenaires du marché du travail (Loi du 1%).

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