top of page

Selling with Impact: From Transaction to Relationship

The transaction goes beyond your product or service. Discover how to integrate value creation at every stage of the sales process.

Your Course

Cette formation complète vous guidera à travers tout le processus de vente, en mettant l'accent sur la création de valeur pour vos clients à chaque étape. Vous apprendrez comment dépasser la simple présentation de votre produit ou service, en développant des stratégies efficaces pour répondre aux besoins et aux attentes de vos clients tout au long du processus de vente. Grâce à cette approche centrée sur la valeur client, vous serez en mesure de maximiser vos résultats commerciaux et d'atteindre vos objectifs de vente avec confiance et impact.


Rejoignez-nous pour cette formation enrichissante qui transformera votre approche de la vente et vous permettra de développer des relations durables avec vos clients.

Who is it for?

This training is designed for any professional or entrepreneur seeking to move beyond simple transactions and build lasting business relationships.

What you will accomplish

-Mastering the understanding of CLV to enhance customer relationships.
-Overcoming the objection "it's too expensive" by emphasizing the value of your offer.
-Acquiring advanced techniques to elevate the perceived value of your products/services.

Course Content

Business Development: Philosophy and Intent

Explore the essential foundations of business development by cultivating a strategic philosophy and clear intent to achieve your business objectives.


Developing a Winning Mindset

Learn to cultivate a winning attitude that enables you to overcome challenges and achieve exceptional results in your interactions with clients and prospects.


Value Creation and Optimization of Customer Lifetime Value (CLV)

Discover how to create exceptional customer value at each stage of the sales process. Explore strategies to optimize Customer Lifetime Value (CLV) and foster long-term customer loyalty.


Sales Cycle Mastery

Master the complete sales cycle by understanding key stages, best practices, and effective tactics to successfully close transactions.

Your instructor

Marie-Elyse Forget, experte en pédagogie et figure influente dans le développement des affaires, offre des formations interactives et dynamiques qui stimulent l'apprentissage. Son approche méticuleuse dans le marketing stratégique et les relations d'affaires garantit la satisfaction et la fidélité des clients. Avec des collaborations prestigieuses, notamment avec HEC Montréal, l'Université McGill et d'autres organisations renommées, Marie-Elyse apporte une expertise éprouvée pour inspirer la croissance et le succès de votre entreprise.

"After the 3-hour virtual training, I remained on a high for another 3 hours... WOW! It felt like those 3 hours equaled what I had been trying to learn over the past 3 months. Thank you, Marie-Élyse, for your human and professional approach."

Anne-Marie L. Participant in the Art of Sales and Networking training.

Transform your sales approach today! Sign up to discover how to move from a simple transaction to an enriching customer relationship.

Our custom training sessions are delivered via webinar, at your business, or at our offices at 1200 Saint-Martin West, Laval.

The training is available in conference format, half-day, or full-day sessions. Interactive case exercises, group discussions, and practical exercises for immediate application are included.

Choose Octaza Marketing for training that inspires action.

These training sessions may be eligible for Emploi Québec subsidies. Our instructor is certified by the Commission des partenaires du marché du travail (Loi du 1%).

bottom of page